摘要
该文以西班牙新闻为例,旨在研究新闻与数字内容创新中的故事叙事策略。故事叙事策略在新闻与数字内容创新中发挥着重要作用,能够吸引读者注意力、提高内容传播效果和塑造品牌形象。西班牙新闻中故事叙事策略的特点包括数据驱动的故事叙事、视觉化的故事呈现、情感化的故事表达和多平台的故事传播。通过案例分析《国家报》的数据新闻报道和《世界报》的视觉化新闻故事等成功实践,进一步验证了这些叙事策略的有效性。该文为新闻与数字内容创新提供了有益的启示和借鉴。
This paper aims to study storytelling strategies in news and digital content innovation,taking Spanish news as an example.Storytelling strategy plays an important role in the innovation of news and digital content,which can attract readers'attention,improve content communication effect and shape brand image.The characteristics of the story narrative strategy in Spanish news include data-driven story narrative,visual story presentation,emotional story expression and multi-platform story transmission.The effectiveness of these narrative strategies is further verified through case studies,the data journalism of El Pais and the visual news stories of Le Monde.This study provides useful inspiration and reference for the innovation of news and digital content.
作者
詹冰钦
ZHAN Bingqin(Fujian Normal University,Xiapu 350000,China)
出处
《数字通信世界》
2024年第10期193-195,共3页
Digital Communication World
