融媒体视域下高校网络育人工作面临的机遇与挑战——以驻马店市中医院为例

Opportunities and Challenges Faced by Online Education in Universities from the Perspective of Integrated Media--Taking Zhumadian Traditional Chinese Medicine Hospital as an Example

高校网络育人面临的困境与挑战主要表现在“沉默螺旋”加速学生思维单一化,“信息茧房”诱导学生思维同质化,“快餐文化”促推学生思维边缘化,传统的网络文化教育方式存在一定弊端,智能思政是必然要经历的新型教育学习模式。医院是高校网络育人的重要阵地,网络教育平台的创新必须基于提高思想政治话语的主导地位、坚持主流意识形态为主导的原则,从方位、立场、内涵上做文章,贯彻立德树人的教育理念,全面落实医德医风建设工作。该文以驻马店市中医院为例,通过实地调研以及对相关文献资料的梳理,探索融媒体视域下高校网络育人工作的突围路径,从中医药文化自信及数字赋能的智能思政新格局角度进一步探讨了融媒体视域下高校网络育人工作面临的机遇与挑战。

The difficulties and challenges faced by online education in universities are mainly manifested in the"spiral of silence"accelerating the homogenization of students'thinking,the"information cocoon"inducing homogenization of students'thinking,the"fast food culture"promoting the marginalization of students'thinking,and the traditional online cultural education methods having certain drawbacks.Intelligent ideological and political education is a new type of educational learning model that must be experienced.Hospitals are an important battlefield for online education in universities.The innovation of online education platforms must be based on improving the dominant position of ideological and political discourse,adhering to the principle of mainstream ideology as the main guide,and making efforts in terms of orientation,position,and connotation.It is necessary to implement the educational concept of cultivating morality and talents,and comprehensively implement the construction of medical ethics and conduct.This article takes Zhumadian Traditional Chinese Medicine Hospital as an example,explores the breakthrough path of online education in universities from the perspective of integrated media through field research and sorting of relevant literature,and further explores the opportunities and challenges faced by online education in universities from the perspective of cultural confidence in traditional Chinese medicine and digital empowerment of intelligent ideological and political new patterns.