时间标志及其效应:研究述评与展望

Temporal Landmarks and Their Effect:A Reviewand Prospects

在整个人类文明的演变进程中,时间扮演着重要的角色,然而其无形、流动且抽象的属性使得准确认识时间成为诸多学科的共识难题。时间标志作为划分时间区间的新兴概念,近些年对其效应的探索逐渐引起国内外学者的广泛关注,相应的研究结论也分别在微观与宏观层面对个人及社会产生重要影响。本文通过回顾心理学及营销学范畴内与时间标志相关的国内外研究,明确了时间标志的概念起源与内涵、类别划分与实证操纵方式;梳理了现有研究涉及的时间标志效应,且在此基础上总结归纳了三类与自我意识相关的心理过程对时间标志效应的解释框架及相关后效;进一步剖析了未来的研究方向,以期推动学界的时间标志研究和业界相关实践的发展。

The role of time in the evolution of human civilization is of paramount importance.However,its intangible,dynamic,and abstract nature has led to a widespread challenge in accurately comprehending time across various disciplines.Recently,there has been a growing interest,both domestically and internationally,in exploring the impact of temporal landmarks as a novel concept for demarcating time intervals.The resulting research findings hold considerable significance for individuals and the society,operating at both micro and macro levels.This paper delves into the realm of temporal landmarks mainly within the fields of psychology and marketing,drawing from an extensive review of prior research findings.It provides clarity on the origin and essence of the concept of temporal landmarks,categorizes their various forms,and discusses empirical manipulation.Additionally,it presents a comprehensive analysis of the effect observed in existing temporal landmark research.Building upon this foundation,it outlines three distinct self-awareness-related psychological processes and their subsequent effects.This paper further analyzes future research directions,so as to provide implications for scholars conducting relevant research as well as insights for enterprises and policymakers.