《红楼梦》十二金钗女性群像的IP设计的创新转化

Innovative Transformation of IP Design for the Group Image of the Twelve Golden Hairpins in Dream of the Red Mansions

中国古典文学《红楼梦》塑造了大观园里栩栩如生的女性群像,其IP文创产品设计应结合现代设计理念与设计技术,深入挖掘人物特质及其文化内涵,彰显传统韵味和时代特色,进行深度衍生,使这些IP形象不仅能够在文创产品、数字媒体、文化旅游等多个领域得到广泛应用,还能够激发公众对传统文化的青睐,促进中华优秀传统文化的深度传播与持续传承。

The Chinese classical literature Dream of the Red Mansions portrays vivid female group images in the Grand View Garden.The IP cultural and creative product design should integrate modern design concepts and techniques,delve deeply into the character traits and their cultural connotations,highlight traditional charm and contemporary characteristics,and carry out in-depth derivations.This will enable these IP images to be widely applied in various fields such as cultural and creative products,digital media,cultural tourism,etc.Furthermore,it can stimulate public interest in traditional culture and promote the in-depth dissemination and sustainable inheritance of China’s outstanding traditional culture.