数据要素化背景下的“档案+文化产业”发展模式研究

Research on the"Archives+Cultural Industry"Development Model in the Context of Data Factorization

数字经济时代,数据成为一种重要的生产要素,文化数字资产的开发在数据要素化的过程中备受关注。文章分析“档案+文化产业”现有模式存在的不足之处,指出其存在多元主体权责利不明确、档案文化资源开发成效低、档案文化产品流通范围狭窄、市场交易与反馈机制未成形等问题。结合数据要素化过程需要明确的权责归属与市场机制的要求,文章从主体、资源、产品、消费等四个层面分析“档案+文化产业”在数据要素化背景下发展的契机。在此基础上,提出“档案+文化产业”的两种未来发展模式:第一,以资源为驱动,注重数据分级分类与开放授权,对数据交易市场依赖性较强;第二,以产品为驱动,注重档案数字文化产品开发,对数据交易市场依赖性较弱。

In the era of digital economy,data has become a factor of production,and the development of cultural digital assets has attracted much attention in the data factorization.This paper analyzes the shortcomings of the existing model of"archives+cultural industry",and puts forward the problems of unclear rights,responsibilities and interests of multiple subjects,low effectiveness in the development of archival cultural resources,narrow circulation scope of archival cultural products,and unformed market transaction and feedback mechanisms.According to the need for clear ownership of rights and responsibilities and market mechanism in the process of data factorization,the development opportunities of"archives+cultural industry"in the context of data factorization are analyzed from four levels:subject,resource,product and consumption.On this basis,two future development models of"archives+cultural industry"are proposed:the first model is resource-driven,focusing on data classification and open authorization,with a strong dependence on the data trading market;the second model is product-driven,focusing on the development of archival digital cultural products,with less dependence on the data trading market.