基于制度文本分析的网络信息内容生态协同治理研究

Ecological Collaborative Governance of Network Information Content Based on Institutional Text Analysis

[目的/意义]平台经济发展背景下,针对网络平台中的信息内容治理已成为国家战略的重要组成部分。构建网络信息内容生态协同治理的框架与模式,有助于健全网络综合治理体系,营造清朗的网络空间。[研究设计/方法]基于扎根理论方法中的三级编码工作开展研究,对77份来源于政府、行业组织和平台的三层级制度文本进行编码,得到160个初始概念、31个范畴、10个子范畴和3个主范畴;结合内容分析法,揭示网络信息内容生态结构组成要素并构建协同治理框架,同时进一步围绕主体协同关系探究协同治理模式。[结论/发现]网络信息内容生态包括治理对象、治理主体和治理活动三个组成要素;政府、行业组织、平台和用户四类治理主体按照制度规约、管理工作和处理方式三个方面的治理活动,并主要以“预防性治理-即时性治理-结果性治理”等治理环节开展协同治理工作。[创新/价值]基于三层级制度要求,结合信息生态学视角进行解构剖析,并构建网络信息内容生态协同治理框架与模式,重点揭示其中主体协同治理工作的运行机理与不足,可丰富网络信息内容治理的理论体系,所提出的优化策略可为有序实践具有中国特色的互联网信息内容治理提供指引。

[Purpose/Significance]Under the background of the platform economy development,the information content governance in the network platform has become an important part of the national strategy.Building the framework and model of ecological collaborative governance of network information content is helpful to improve the comprehensive network governance system and create a purified cyberspace.[Design/Methodology]Based on the three-level coding procedures in the grounded theory method,77 institutional documents from three levels of the government,industry organizations and platforms were coded,and 160 initial concepts,31 categories,10 sub-categories and 3 main categories were obtained.Combining with the content analysis method,this paper revealed the elements of network information content ecological structure and constructed a collaborative governance framework,and further explored the collaborative governance mode around the subjects collaborative relationship.[Findings/Conclusion]Network information content ecology includes three elements:governance objects,governance subjects,and governance activities;the government,industry organization,platform and users carry out governance activities in accordance with the three aspects of institution regulations,management work,and handling methods,and mainly carry out collaborative governance work in governance links such as"preventive governance,immediate governance,and result-oriented governance".[Originality/Value]Based on the institutional requirements at three levels,combined with the deconstruction analysis from the perspective of information ecology,this paper builds the network information content ecological collaborative governance framework and mode,reveals the operation mechanism of collaborative governance and insufficient,which enriches the theory system of network information content governance,and the optimization strategy can provide guidance for orderly practice of Internet information content management with Chinese characteristics.