智媒时代高校网络思想政治教育跨媒介叙事探赜

Exploring the Cross-media Narrative of Online Ideological and Political Education in Universities in Era of Intelligent Media

跨媒介叙事是智媒时代高校网络思想政治教育的重要手段和方式。故事、话语、符号等三要素共同建构了智媒时代高校网络思想政治教育跨媒介叙事的逻辑框架。其中,“故事”赋予高校网络思想政治教育跨媒介叙事“临场感”,“话语”增强高校网络思想政治教育跨媒介叙事“带入感”,“符号”塑造高校网络思想政治教育跨媒介叙事“融合感”。从实然层面分析,智媒时代高校网络思想政治教育跨媒介叙事面临“故事空间流溢”“话语权流散”“符号情感价值流放”等风险挑战。为此,应强化“故事”的次生传播与创作、“话语”的平视表达与赋能、“符号”的情感叙事与交融,通过故事共鸣、话语共通和符号共情,使大学生在故事“临场”中“身临其境”,在话语“带入”中“感同身受”,在符号“融合”中“内化于心”,全面提升智媒时代高校网络思想政治教育跨媒介叙事效能。

Cross media narrative is an important means and approach for ideological and political education in universities in the era of intelligent media.The three elements of story,discourse,and symbol jointly construct the logical framework of cross media narrative of ideological and political education in universities.Among them,"story"endows the cross media narrative of ideological and po litical education in universities with a sense of presence,"discourse"enhances the cross media narrative of ideological and political education in universities with a sense of immersion,and"symbol"shapes the cross media narrative of ideological and political education in universities with a sense of integration.However,from a practical perspective,the cross media narrative of ideological and political education in universities in the era of intlligent media faces risks and challenges,such as"overflow of story space","dispersion of discourse dominance"and"exile of symbolic emotional values".To this end,it is necessary to strengthen the secondary dissemination and creation of"stories",the horizontal expression and empowerment of"discourse",and the emotional narrative and integration of"symbols".Through story resonance,discourse commonality,and symbol empathy,college students can"immerse themselves"in the""scene"of the story,"empathize"in the"introduction"of discourse,and"internalize"in the"fusion"of symbols,comprehensively enhancing the cross media narrative effectiveness of ideological and political education in universities in the era of intelligent media.