张家界传统手工艺旅游产品数字化传承与创新研究

On the Digital Inheritance and Innovation of Traditional Handicraft Tourism Products in Zhangjiajie

张家界以旅游立市,传统手工艺产品是具有张家界地方特色的核心旅游产品。在工业化的冲击和人们生活方式的改变下,张家界传统手工艺旅游产品的传承与创新成为旅游高质量发展和民族工艺品振兴的重要突破口。通过实地调查、文献搜索、案例分析,探讨传统手工艺旅游产品数字化传承的必要性,分析张家界传统手工艺旅游产品的数据存储、信息加工、数据传承、数字化创新以及品牌构建,结合旅游产品生命周期,深入研究传统手工艺旅游产品在大数据时代的发展模式,旨在为张家界传统手工艺旅游产品的传承与文化传播提供参考路径,为张家界旅游经济发展提供指导。

It is tourism that has made Zhangjiajie what it is today,and traditional handicraft products are the core tourism products with local characteristics of Zhangjiajie.Under the impact of industrialization and the change in people s lifestyle,the inheritance and innovation of Zhangjiajie s traditional handicraft tourism products have become an important breakthrough in the background of high-quality tourism development and the revitalization of national handicrafts.Through field investigation,literature search and case analysis,this paper discusses the necessity of digital inheritance of traditional handicraft tourism products,analyzes the data storage,information processing,data inheritance,digital innovation and brand construction of Zhangjiajie traditional handicraft tourism products,and combines them with the life cycle of tourism products to study deeply the development mode of traditional handicraft tourism products in the era of big data.It aims to provide a reference for the inheritance and cultural transmission of Zhangjiajie s traditional handicraft tourism products,and provide guidance for the development of Zhangjiajie's tourism economy.