乡村振兴战略下乡村旅游高质量发展路径研究——以山西省乡宁县为例

On the Path of High-Quality Development of Rural Tourism Under Rural Revitalization Strategy——A Case Study of Xiangning County,Shanxi Province

习近平总书记在党的二十大报告中对全面推进乡村振兴做了全面部署,强调“发展特色产业,拓宽农民增收致富渠道”。乡村有着丰富的旅游资源,依托乡村生态资源和文化资源发展起来的乡村旅游是乡村特色产业的重要组成部分。文章通过分析山西省乡宁县乡村旅游现状和成效,总结其存在的问题,以此提出加强人才引进力度、扩大线上营销渠道、加强基础设施建设以及发展特色旅游项目等建议,以期对乡宁县乡村旅游高质量发展提供参考,也为其他县域乡村旅游发展提供借鉴。

In the report to the 20th National Congress of the CPC,General Secretary Xi Jinping made a comprehensive deployment of the comprehensive promotion of rural revitalization,emphasizing“the development of special industries,and the broadening of channels for farmers to increase income and get rich”.The countryside has rich tourism resources.Relying on rural ecological resources and cultural resources to develop rural tourism is an important part of the rural characteristic industry.The article analyzes the current situation and effectiveness of rural tourism in Xiangning County,Shanxi Province,and summarizes its existing problems.It goes on to put forward suggestions such as strengthening the recruitment of talents,expanding online marketing channels,strengthening infrastructure construction,and developing special tourism projects.The objective is to provide reference for the high-quality development of rural tourism in Xiangning and other counties as well.