共享经济下农村电子商务模式发展研究

On the Development of Rural E-commerce Models under the Sharing Economy

移动互联网的崛起,涌现了大量的新兴业态,共享经济由此诞生并一跃而起。共享经济是依托于互联网技术,整合重构闲置的社会资源,并分享和再利用的一种新兴的商业模式,深刻地影响了经济社会的发展。在农村电商发展中导入共享经济理念来进行优化,对振兴乡村产业意义极大。

Due to the rise of mobile Internet,a large number of new business forms have emerged,and the sharing economy was born and took off.Sharing economy,which is a new business model that relies on Internet technology,can integrate and reconstruct idle social resources,and share and reuse them.Sharing economy has profoundly aff ected the development of economy and society.Introducing the concept of sharing economy into the development of rural e-commerce for optimization is of great signifi cance for revitalizing rural industries.