农产品社群电商与消费者行为的关系研究

Research on the Relationship between Social E-commerce of Agricultural Products and Consumer Behavior

随着社群经济的兴起和互联网技术的快速发展,社群电商成为农产品销售的重要模式。然而,由于农产品社群电商发展时间较短,在运营社群、组织销售等方面仍存在一定的问题。本文通过对农产品社群电商与消费者行为关系进行研究,在分析农产品社群电商和消费者行为的基础上,针对目前存在的问题提出相应的对策建议,以供参考。

With the rise of the community economy and the rapid development of internet technology,community e-commerce has become a key model for the sale of agricultural products.However,due to its relatively short development period,there are still challenges in areas such as community management and sales organization.This paper studies the relationship between agricultural community e-commerce and consumer behavior,analyzing both aspects to identify current issues and provide corresponding countermeasures and recommendations for reference.