机遇·挑战·建构:智媒时代高职院校开展红色文化育人的发展图景

Opportunity,Challenge and Construction:the Development Prospect of Red Culture Education in Higher Vocational Colleges in the Era of Intelligent Media

中国共产党在筚路蓝缕的百年奋斗历程中铸造了深厚的红色文化,而进入万物皆媒的智媒体时代,技术背景、文化传播方式、社会思想观念都发生了重大变化,使高职院校开展红色文化育人呈现智能化、精准化、融合化的“三化”新发展态势。智媒体的全息呈现、智能分发、资源集聚为红色文化育人的创新发展提供技术赋能,但同时信息精准推送导致的认知窄化转化、传播方式的碎片化、泛娱乐化场景的滥觞也对红色文化育人带来新的挑战。因此,智媒时代高职院校开展红色文化育人应当把握吸引、判断、共识三个着力点,借助坚定育人目标、发挥智媒优势、夯实育人队伍建设、筑牢制度保障,擘画红色文化育人工作新篇章,开辟思想政治教育工作新局面。

The Communist Party of China has forged a profound red culture in its hundred-year struggle.In the era of intelligent media where everything is medium,major changes have taken place in technical background,cultural communication mode and social ideology,which makes the red culture education in higher vocational colleges present a new development trend of intelligence,precision and integration.The holographic presentation,intelligent distribution,and resource gathering of intelligent media provide technical empowerment for the innovative development of red culture education,but at the same time,the cognitive transformation caused by precise information push,the fragmentation of communication mode,and the origin of pan-entertainment scenes also bring new challenges to red culture education.Therefore,higher vocational colleges in the era of intelligent media should make special efforts on attraction,judgment and consensus in carrying out red culture education,so as to draw a new chapter of red culture education and open new horizons of ideological and political education by strengthening education goals,utilizing the advantages of intelligent media,consolidating education team construction,and strengthening the guarantee system.