微言大义:有限时间内微电影的言说意义弥满

Sublime Words with Deep Meaning:The Meaningfulness of Microfilm in Limited Time

较之呈火热传播态势的短视频和微短剧,微电影逐渐转向传播主流价值观、传递人民心声、弘扬传统文化、讲述新时代中国故事的新阵地,通过“小切口”聚焦小人物、小家庭、小命运、小事件和小细节,使叙事主题与社会话题产生深度的交融共振,映照出大历史、大时代、大事件、大思想和大发展。凭借精品化的质量追求,在与短视频、微短剧的正面较量中突出重围,以“系列化”“网感化”的策略满足高频次观看需求,以“技术+艺术+思想”相融的传播思路开拓主流话语的言说空间。以妥适的距离和批判的目光重新审视关系世界,以易识别和易共情的策略进行文化的萃取,充分运用平民性、个性化、参与性、互动性的“微”本性,在信息传播、议题设置方面发挥重要的作用。

Compared with short videos and micro TV drama which are hotly spreading,microfilm has gradually turned to a new position of spreading mainstream values,conveying people's voices,promoting traditional culture,and telling the story of China in the new era through focusing on the"small cuts",such as ordinary people,ordinary families,ordinary destinies,small events and small details.These will make the narrative theme and social topics deeply intertwined and resonated so as to reflect the big history,big era,big events,big ideas and grand development.With the pursuit of quality,microfilm stands out in the competition with short videos and micro dramas,meets the demand for high-frequency viewing with the strategy of"serialization"and"network sensation",and develops the speech space of mainstream discourse with the ideas of"technology+art+thought".By re-examining the world of relations with an appropriate distance and a critical perspective,and by extracting culture with a strategy of easy recognition and easy empathy,it is possible to make full use of the"micro"nature,which is about common people,individuality,participation and interactivity,to play an important role in the dissemination of information and the proposal of issues.