文化传播的方向与过程:中国微电影十年之问题、根源与挑战

The Direction and Process of Cultural Dissemination:Problems,Root Causes and Challenges of Chinese Microfilm in a Decade

中国微电影发展十余年,相关研究的数量与主题都呈现出阶段性分化,更明显的趋势是近年来中国微电影的研究与创作均逐渐式微。现象的根源要回到中国微电影作为文化概念的框架下,提炼中国微电影与文化传播的关系,反思其文化传播方向与过程,这是中国微电影研究亟待梳理的问题。在文化传播方向上,中国微电影的文化传播忽视对主流文化、公共精英文化的关注,与社会文化、媒介文化之间的互动与代谢不足。在文化传播过程中,中国微电影的主体合作聚力不够,国内传播渠道分散、国际传播渠道受限,而屏幕化审美也带来了视听接受与“可感性的分配”等系列挑战。未来针对微电影的文化政策空间与文化话语需要明晰,使其可以成长为文化建设的新力量。

More than ten years after the emergence of Chinese microfilm,the number and themes of related research have shown stage-by-stage differentiation,and it is even more obvious that the research and creation of Chinese microfilm gradually declined in recent years.The root of the problem has to return to the framework of Chinese microfilm as a cultural concept,to refine the relationship between Chinese microfilm and cultural dissemination,and to reflect on the direction and process of its cultural dissemination,which is an urgent issue to be sorted out in the research of Chinese microfilm.In the direction of cultural dissemination,the cultural dissemination of Chinese microfilm neglects to pay attention to mainstream culture and public elite culture,and there is insufficient interaction and metabolism with social culture and media culture.In the process of cultural dissemination,the main bodies of Chinese microfilm is not strong enough to collaborate,domestic dissemination channels are scattered and international dissemination channels are limited,and the aesthetics of the screen also brings a series of challenges such as audio-visual acceptance and the"distribution of perceptibility".In the future,the cultural policy space and cultural discourse for microfilm should be clarified so that it can grow into a new force for cultural construction.