数字时代科普活动日历设计与推广——以上海自然博物馆为例

DeslgnIng and Promoting the Calendar of Popular Sclence ActivtHes In the Digltal Era:A Case Study of Shanghai Natural History Museum

探讨科普活动日历对于科普场馆的意义,结合上海自然博物馆2019—2023年科普活动日历策划与实践,从内容、形式和推广三个维度总结科普场馆做好此项工作的经验。以数字时代为背景,指出现阶段工作的不足及改进方式。以期引起同行对科普活动日历的重视,鼓励更多科普场馆探索具有本馆鲜明属性的科普活动日历。

This paper first discusses the significance of the event calendar for popular science venues,and then combines the planning and practice of the 2019-2023 popular science event calendar of the Shanghai Museum of Natural History to summarize the experience of popular science venues in doing this work from three dimensions:content,form and promotion,and finally combines the background of the digital age to refer to the shortcomings and improvement methods of the work in the emerging stages.In order to attract the attention of peers to the event calendar,and encourage more popular science venues to explore the event calendar with the distinctive attributes of the museum.