东城区锦和隆福寺越都荟项目的更新改造

The Renovation and Transformation of the Golden Union Longfu Temple In Space in Dongcheng District

位于北京市东城区钱粮胡同17号的锦和隆福寺越都荟项目,通过更新改造,将原有的北京福地凰城酒店转型为集零售商业、创意办公和中高端服务式长租型酒店公寓于一体的城市综合体。该项目充分利用“隆福寺-王府井-故宫”金三角区位优势,服务于商务和旅游人士的高品质住宿需求,并引入特色餐饮等精品消费业态,增强了区域特色消费商圈的活力。项目注重ESG(环境、社会、治理)理念,采用环保材料,举办绿色活动,推动可持续发展。

Golden Union's Longfu Temple In Space,located at No.17 Qianliang Hutong in Dongcheng District,represents a significant urban renewal initiative.The project has transformed the former Beijing Fudi Huangcheng Hotel into a vibrant urban complex that integrates retail,creative office spaces,and mid-to-high-end serviced long-term hotel apartments.Capitalizing on its advantageous location within the“Longfu Temple-Wangfujing-Forbidden City”golden triangle,it serves the high-quality accommodation needs of business and tourism individuals and introduces boutique consumer formats,enhancing the regional specialty consumer business circle.With a commitment to ESG principles,the use of eco-friendly materials,and the organization of green activities,the project promotes sustainable development.Since its delivery in May 2023,it has achieved a notable increase in commercial brand engagement and hotel apartment occupancy rates.