从图像到情感檀谷生活方式的叙事性插画构建

From Image to Emotion:Narrative Visual Design of TANKO Lifestyle

以图像叙事学为基础,提出叙事性插画设计通过散点透视构图、二维画面的装饰性及剧场空间的沉浸感三个构图策略,利用张力、装饰性、层次感三个色彩设定思路进行实践探索,以期为商业插画的落地实践提供一些新灵感。

This paper is based on image narratology and proposes three compositional strategies for narrative illustration design:scatter perspective composition,the decorative nature of two-dimensional images,and the immersive feeling of theatrical space.It explores practical applications through three color setting approaches:tension,decorativeness,and layering.The aim is to provide new inspirations for the practical application of commercial illustrations.