大连地域文化在城市品牌形象中的应用

Application of Dalian Regional Culture in City Brand Image

随着我国经济建设步伐的不断加快,各地呈现出城市化进程加快的趋势,城市的地理区域不断扩大,其品牌形象影响力也随之增强。我国各大城市已出现品牌形象同质化现象,以大连为代表的城市在发展过程中,面临城市品牌形象构建问题。如何让城市变得更有特色,彰显出特有的地域文化元素,让城市更有归属感,是城市化进程中的研究热点。

With the continuous acceleration of China's economic construction,urbanization is accelerating in various regions,and the geographical areas of cities are constantly expanding,leading to an increase in their brand image influence.Various signs indicate that the image of major cities in China has become homogenized,cities represented by Dalian will face the problem of building their urban brand image in their development process.How to make the city more distinctive,showcase unique regional cultural elements,and make the city more belonging is a research hotspot in the process of urbanization.