新文创下历史文化名人IP助推常州大运河文化带建设路径研究

A Study on the Path of Propelling the Construction of the Grand Canal Cultural Belt in Changzhou through Historical and Cultural Celebrity IP in the Context of New Cultural Creation

常州市大运河文化带这一重要的文化区域中,苏东坡IP无疑具有极高的应用价值和潜力。研究历史文化名人苏东坡IP对常州大运河文化带建设的必要性,提取其文化符号,开发IP文创产品,塑造IP品牌,以期为常州市大运河文化带的建设提供新路径。

In an important cultural area of Changzhou Grand Canal cultural belt,SU Dongpo IP undoubtedly has high application value and potential.This paper studies the necessity of historical and cultural celebrity SU Dongpo IP for the construction of Changzhou Grand Canal cultural belt,extracts its cultural symbols,develops IP cultural and creative products,and shapes IP brand,in order to provide a new path for the construction of Changzhou Grand Canal cultural belt.