常德博物馆文创产品设计的开发与经营研究

Development and Management Research of Cultural and Creative Product Design in Changde Museum

博物馆文创产品是历史文化的体现和凝聚,也是中华民族文化自信的重要体现。以常德博物馆为例,分析其馆藏和地域资源,针对存在的问题,探讨文创产品在新时代背景下的发展途径,为中小型博物馆文创产品的开发与经营提供借鉴。

Museum cultural and creative products are the embodiment and cohesion of history and culture,but also an important embodiment of the cultural confidence of the Chinese nation.Taking Changde Museum as an example,this paper analyzes its collection and regional resources,and discusses the development ways of cultural and creative products in the new era according to the existing problems,so as to provide reference for the development and management of cultural and creative products of small and medium-sized museums.