作为递进式社会融合的可见性:B站残障UP主的媒介实践

Visibility as Progressive Social Inclusion:Media Practice of People with Disabilities on Bilibili

长期以来,包括残障群体在内的社会边缘群体都面临“不可见”的困境,这成为其遭受社会排斥的重要根源。而社会化媒体平台的视觉可供性带来了可见性赋权,不仅为残障群体的可见性争夺提供了特殊机会,也使得“可见性”成为他们逐步提升社会融合的路径之一。聚焦残障群体的可见性问题并基于参与式观察和深度访谈发现:B站残障UP主主要通过“进行自我展演”和“建构积极话语”这两种可见性争夺策略来实现进入公共领域和积累公众关注度的目的,进而“设置公共议题”以推动社会层面的实质性改变而进一步融入社会。

For a long time,social marginalized groups,including disabled groups,have faced the plight of“invisibility”,which has become an important source of their social exclusion.The visual affordability of social media platforms brings visibility empowerment and provides special opportunities for disabled groups to compete for visibility.This study focuses on the visibility of disabled groups,and based on participatory observation and in-depth interviews,it is found that disabled UP owners at station B mainly use two strategies for visibility:“presenting their true self”and“constructing positive discourse”to achieve access to the public domain and the purpose of accumulating public attention,and then“setting public issues”to promote substantive changes at the social level and further integrate into the society.