数字中国的传播学理论表述与实践路径

“Digital China”:Path Selection and System Reconstruction of Communication Localization Practice

传播学的本土化自引进之初即是中国学界的核心命题与使命任务,传播学的发展与实践也始终绕不开中西语境的二元互构。通过梳理既往中国传播学本土化研究,文章认为需要跳脱出“本土路径—世界体系”与“世界视野—本土路径”两种探索理路,意识到数字中国所催生的新传播语境与历史使命,进而在“去陌生化”的视野中开辟“再陌生化”的向度,以数字中国为背景谱写学科本土化的实践。首先,在厘清数字地球内涵与外延的基础上,廓清数字中国的结构意涵,建构数字世界的中国样本。其次,明晰数字中国中传播学的两重“基底性”定位,把握数字时代中国传播学研究的人民性核心,主动推进从学科互涉到学科共振。最后,以数字时代中人的境况为轴心,考察数字中国传播语境下“物质基底”“文化基底”“治理基底”的三位一体,也就成为探索“中国路径”、建构“中国话语”的重要途径。

The localization of communication studies has been the core proposition and mission of Chinese academic circles since its introduction,and the development and practice of communication studies has always been inseparable from the mutual construction of Chinese and Western context.Stepping into the new digital era,with the awakening of academic consciousness and subject consciousness of many researchers,Chinese communication study is trying to get out of the western discourse system and compose the practice of discipline localization on the background of“digital China”which it is an important way to explore the“Chinese path”and construct the“Chinese discourse”to grasp the path selection and system reconstruction of the localization practice of Chinese communication from the holistic perspective,and to study the trinity of“infra-structuralism”,“culture foundation”and“institutionalized media embedding”from the integration of people,digital objects and technical objects in the digital era.