新时代我国体育产业跨界融合发展研究

Cross-Border Integration and Development of Chinese Sports Industry in the New Era

运用文献资料、逻辑分析等方法,探讨新时代我国体育产业跨界融合发展机遇、困境,并提出发展策略。发展机遇:国家政策导向加快国民经济增长,市场消费升级提振体育产业活力,产业要素互通打造融合发展新格局,数字经济赋能体育产业转型升级。发展困境:体育产业链协同不够,体育产业结构失衡,数字支撑力量不足,跨界融合存在风险。发展策略:做好“加法”,促进产业链协同对接;做好“减法”,加快体育产业结构升级;做好“乘法”,运用数字经济赋能体育产业融合;做好“除法”,提高风险防控能力。

By using the methods of literature review and logical analysis,this paper discussed the opportunities and dilemmas of cross-border integration of Chinese sports industry in the new era,and put forward the development strategy.Development opportunity:The national policy guidance accelerates the growth of the national economy,the upgrading of market consumption boosts the vitality of the sports industry,the interoperability of industrial elements creates a new pattern of integrated development,and the digital economy enables the transformation and upgrading of the sports industry.Development dilemma:The sports industry chain is not coordinated enough,the sports industry structure is unbalanced,the digital support force is insufficient,and the cross-border integration is at risk.Strategy:We should do a good job of "addition" to promote the coordination of industrial chains;do a good job of "subtraction" to speed up the upgrading of sports industry structure;do a good job of "multiplication" to use digital economy to enable the integration of sports industry;and do a good job of "division" to improve the capacity of risk prevention and control.