演绎传统民间经典,讲好当代中国故事——以电影《白蛇:浮生》为例

Performing Traditional Folk Classics and Telling Contemporary Chinese Stories—Taking the Movie White Snake: Afloat as an Example

2024年8月10日,由追光动画制作的动画电影《白蛇:浮生》正式上映。该片以中国民间故事《白蛇传》为蓝本,以现代动画技术为载体,在大荧幕上重新演绎了这一经典中国神话故事。在中国电影工业逐渐趋于成熟、中国文化越来越需要“走出去”、大众越来越期望看到“中国故事”的当下,艺术创作者应该如何讲好中国故事,如何将中华优秀传统文化更好地向受众进行展示和传播?《白蛇:浮生》或许给出了一个答案。该文以案例分析法为研究方法,以电影《白蛇:浮生》为研究对象,从文化传播的角度探讨该片如何用重新演绎经典民间故事的方式,以古见今,讲好中国故事,传播中国文化。

On August 10,2024,the animated film White Snake:Afloat,produced by Light Chaser Animation Studios,officially hit the theaters.Drawing inspiration from the Chinese folk tale Legend of The White Snake,this film utilizes modern animation technology as a medium to reinterpret this timeless classic cherished by the Chinese people on the big screen.As China's film industry gradually matures,the urgent need for Chinese culture to"go global"arises,and the public's anticipation for witnessing"Chinese stories"intensifies.Under such circumstances,how should artistic creators narrate Chinese stories effectively and disseminate China's fine traditional culture to a wider audience?White Snake:Afloat might offer an answer.This paper adopts a case study approach,with the film White Snake:Afloat as the research subject,to explore from a cultural communication perspective how the film retells a classic folk tale to present and propagate Chinese stories and culture in a contemporary light,bridging the past and the present.