佛山非物质文化遗产的数字化保护与传承策略

Digital Preservation and Inheritance Strategies of Intangible Cultural Heritage in Foshan

在数字化时代,3D扫描、高清摄影、虚拟现实(VR)和增强现实(AR)等技术为非物质文化遗产(以下简称“非遗”)的记录、保存、传播和教育提供了新的解决方案。该文尝试探讨数字化技术在佛山“非遗”的保护与传承应用,首先介绍了佛山“非遗”的定义和分类,进而分析了在传承过程中所面临的困境,如传承人老龄化、传播方式单一化、市场适应性不足等。针对这些问题,该文提出了具体的数字化应用建议,包括实施数字化采集与数据库构建、利用AI技术推动“非遗”数字化进程、发挥社交媒体的传播作用、结合社会需求挖掘“非遗”的市场价值等。通过这些策略,旨在提升“非遗”的可见度和参与度,实现“非遗”在现代社会中的创新发展和持续传承。

In the digital era,technologies such as 3D scanning,high-definition photography,virtual reality(VR)and augmented reality(AR)provide new solutions for the recording,preservation,dissemination and education of intangible cultural heritage.This paper tries to explore the application of digital technology in the protection and inheritance of Foshan intangible cultural heritage,firstly introducing the definition and classification of Foshan intangible cultural heritage,and then analyzing the dilemmas faced in the inheritance process,such as the aging of the inheritors,the homogenization of the dissemination methods,and the lack of market adaptability.Aiming at these problems,this paper puts forward specific digital application suggestions,including the implementation of digital collection and database construction,the use of AI technology to promote the digitalization process of intangible cultural heritage,the role of social media dissemination,and the combination of social needs to explore the market value of intangible cultural heritage.Through these strategies,it aims to enhance the visibility and participation of intangible cultural heritage,and realize the innovative development and sustainable inheritance of intangible cultural heritage in modern society.