网络育人背景下高职院校网络舆情引导分析

Analysis of Network Public Opinion Guidance in Higher Vocational Colleges under the Background of Network Education

当今社会,已进入全媒体时代,面对复杂多样的媒体展示平台和纷繁复杂的舆情信息,如何在校园网络平台示范、引领和辐射度提升的同时,提高高职院校学生在海量的信息中的辨别意识,树立正确的价值观,营造清朗的网络空间,成为当前思想政治工作的重要挑战。在此背景下,该文首先介绍了高职院校网络舆情的显著特征,以及网络舆情的产生与演化历程,然后分析高职院校网络舆情面临的问题,并提出在网络育人背景下建立舆情引导机制,有助于促进高校舆情引导工作高效运作,进一步增强网络育人实效,并为相关研究提供参考。

In today's society,we have entered the era of all media.Faced with complex and diverse media display platforms and diverse public opinion information,how to enhance the demonstration,guidance,and radiation of campus network platforms while improving the discernment of vocational college students in the vast amount of information,establishing correct values,and creating a clear online space has become an important challenge for current ideological and political work.In this context,the article first introduces the significant characteristics of online public opinion in vocational colleges,as well as the generation and evolution process of online public opinion.Then,it analyzes the problems faced by online public opinion in vocational colleges and proposes the establishment of a public opinion guidance mechanism in the context of online education,which can help promote the efficient operation of public opinion guidance work in universities,further enhance the effectiveness of online education,and provide reference for related research.