基于禀赋优势的武汉文旅产业新质发展逻辑机理与提升路径

The Logical Mechanism and Improvement Path of the New Quality Development of Wuhan Cultural and Tourism Industry Based on Resource Endowment

城市的资源禀赋作为城市文化旅游产业发展的自然条件和社会基础,影响着文旅产业发展的方向和品质。既有城市资源禀赋能为本地区文旅产业提供独特的内容和发展空间,文旅产业反过来也能增强城市禀赋的商业价值与社会影响。在不同历史时期,“有为政府”的有效治理在中国城市文旅产业发展中的角色经历了从高度计划管理到逐步市场化、再到深度参与引导与创新推动的演变过程。政府的治理取向始终与国家经济社会发展大局相适应,其影响力体现在城市治理与禀赋利用的多个层面。在打造新质生产力和实现高质量发展的时代背景下,武汉应在挖掘“新时代英雄城市”的精神符号对文旅产业的引领价值、以超大城市“有为政府”治理创新拓展文旅产业发展新维度、推动文旅产业中新质生产力三要素的优化组合、重塑新形态城市资源禀赋的“有效文旅市场”生成方式、培育面向“长江文化中心城市”定位的绿色文旅产业新业态等优势方面发力,推动武汉文旅产业实现新质发展。

As the natural conditions and social basis for the development of urban cultural tourism industry,the resource endowment of the city affects the direction and quality of the development of cultural tourism industry.The existing urban resource endowment can provide unique content and development space for the cultural tourism industry in the region.In turn,the cultural tourism industry can also enhance the commercial value and social impact of urban endowment.In different historical periods,the role of effective governance of'promising government'in the development of China's urban cultural tourism industry has undergone an evolution process from highly planned management to gradual marketization,and then to deep participation in guidance and innovation promotion.The government's governance orientation has always been compatible with the overall situation of national economic and social development,and its influence is reflected in many aspects of urban governance and endowment utilization.Under the background of building new quality productivity and realizing high-quality development,Wuhan should make efforts to promote the new quality development of Wuhan's cultural tourism industry by excavating the leading value of the spiritual symbol of"heroic city in the new era"to the cultural tourism industry,expanding the new dimension of cultural tourism industry development with the governance innovation of"promising government"in megacities,promoting the optimal combination of the three elements of new quality productivity in the cultural tourism industry,reshaping the generation mode of"effective cultural tourism market"in the new form of urban resource endowment,and cultivating the new format of green cultural tourism industry oriented to the positioning of"Yangtze River Cultural Center City".