场景视域下文化创意园新型公共文化空间规划研究——以长沙后湖国际艺术园为例

Study on the Planning of New-Type Public Cultural Space in Cultural and Creative Parks from the Perspective of the Theory of Scenes:Taking Changsha Houhu International Art Park as an Example

随着城市化进程的快速推进,人们对于公共文化空间如何赋能城市转型发展有了更高的期待,现有的空间设施无论从实用性、观赏度等尚不能满足市民的需求,打造创新型文化空间以及营造更多开放共享的文化空间迫在眉睫。基于场景理论,构建“休闲娱乐”“精神归属”“情感交流”“自我提升”四个价值维度的研究模型,并对湖南长沙后湖国际艺术园展开实证分析后发现:1.休闲娱乐、情感交流和精神归属三个效用维度之间具有显著的相关关系,自我提升效用维度与其他效用维度的相关性均较弱;2.情感交流、精神归属会对休闲娱乐产生显著的正向影响关系,自我提升会对休闲娱乐产生显著的负向影响关系;3.精神归属会对情感交流产生显著的正向影响关系,但自我提升并不会对情感交流产生影响关系;4.自我提升表现指数与休闲娱乐呈现负相关的关系,与情感交流和精神归属没有显著的相关性。基于此,优化文化创意园新型公共文化空间,一是要创新活动开发方式,满足多元消费群体的文化参与和表达,实现场景空间文化的凝聚与碰撞,进而提升场景的吸引力;二是优化整合文化舒适物,重点建设“休闲娱乐”文化舒适物,并与“精神归属”和“情感交流”类文化舒适物整合,实现强连接;三是完善公共文化设施,要重点完善文化景观类舒适物建设,提升游客实现精神和价值归属感;四是实现多业态文化融合,创新开发方式,营造优质文化氛围。

With the rapid advancement of urbanization,people have higher expectations for how public cultural spaces can empower urban transformation and development.The existing spatial facilities cannot meet the needs of citizens in terms of practicality and viewing.It is urgent to create innovative cultural spaces and create more open and shared cultural spaces.Based on the scenario theory,a research model is constructed for four value dimensions:"leisure and entertainment","spiritual belonging","emotional communication",and"selfimprovement".Empirical analysis is conducted on the Houhu International Art Park in Changsha,Hunan,and it is found that:1.There is a significant correlation between the three utility dimensions of leisure and entertainment,emotional communication,and spiritual belonging,while the correlation between the self-improvement utility dimension and other utility dimensions is weak;2.Emotional communication and spiritual belonging have a significant positive impact on leisure and entertainment,while self-improvement has a significant negative impact on leisure and entertainment;3.Spiritual belonging has a significant positive impact on emotional communication,but self-improvement does not have an impact on emotional communication;4.There is a negative correlation between self-improvement performance index and leisure and entertainment,but no significant correlation with emotional communication and spiritual belonging.Based on this,optimizing the new public cultural space of cultural and creative parks requires innovative activity development methods to meet the cultural participation and expression of diverse consumer groups,achieve the cohesion and collision of scene space culture,and thereby enhance the attractiveness of the scene;The second is to optimize and integrate cultural comfort products,focusing on the construction of"leisure and entertainment"cultural comfort products,and integrating them with"spiritual belonging"and"emotional communication"cultural comfort products to achieve strong connections;The third is to improve public cultural facilities,with a focus on improving the construction of comfortable cultural landscapes,and enhancing tourists'sense of spiritual and value belonging;The fourth is to achieve the integration of multiple business formats and cultures,innovate development methods,and create a high-quality cultural atmosphere.