融媒体视域下徽州古村落的文化创意空间设计思路研究

Research on the design approach of cultural creative space for ancient Huizhou villages in the media perspective

徽州古村落以其独特的建筑风格、深厚的文化底蕴及丰富的民俗活动,展现出独特的魅力。在广泛调研并借鉴国内外古村落研究及开发设计经验的基础上,结合徽州古村落文化创意空间的特点,探究了融合现代媒体技术的徽州古村落文化创意空间设计思路的构建。通过将融媒体技术运用于空间布局规划设计、景观环境设计、装饰元素设计、交互体验设计中,为徽州古村落文化创意空间设计提供沉浸式与个性化的新体验,并为传承徽州古村落文化和进行旅游开发提供新的实践思路。

The ancient villages of Huizhou,with their unique architectural style,profound cultural heritage,and rich folk activities,exude a unique charm.This paper,grounded in extensive research and leveraging experiences in the study and development of ancient villages both within and beyond China,explores the development of design approaches for cultural creative spaces in these villages,integrating modern media technology.The application of integrated media technology in spatial layout planning,landscape environment design,decorative element design,and interactive experience design offers an immersive and personalized experience for cultural creative spaces in ancient Huizhou villages.Furthermore,the paper presents practical ideas for the preservation of ancient Huizhou village culture and tourism development.