墩绣在文创手作品牌设计下的创新研究

Research on the Innovation of Pier Embroidery under the Brand Design of Cultural and Creative Handcraft

随着社会现代化与机器生产化时代的到来,传统手工艺墩绣陷入困境,但文创设计行业的兴起也为墩绣的发展带来生机。如何将墩绣与文创品牌结合,转化墩绣的表现形式和设计形态,搭建传统与时代的桥梁成为题中之义。探讨文创产品品牌化的路径和墩绣文创产品设计的创新方法,为传统墩绣注入时代活力。

With the advent of the era of social modernization and machine production,the traditional handicraft of dun embroidery has fallen into difficulties.However,the rise of the cultural and creative design industry has also brought vitality to the development of dun embroidery.How to combine dun embroidery with cultural and creative brands,transform the expression form and design form of dun embroidery,and build a bridge between tradition and the times has become the topic.Exploring the branding path of cultural and creative products and the innovative methods of dun embroidery cultural and creative product design,to inject vitality of the times into traditional dun embroidery.