数字技术在文创产品设计中的创新应用

Innovative Application of Digital Technology in Cultural and Creative Product Design

数字化文创产品设计是基于传统的文创产品资源,加入数字技术符号的新的传播与设计方式。这样的文创产品不仅更具时代性,也利于更广泛地传播。有别于传统的文创产品,数字化文创产品的设计方法更加具有可看性、可保留性以及信息传递的全面性。数字化文创产品设计,更能够体现当下数字科技时代与艺术相结合的商业规律,是数字科技与实际设计应用的融合。文创产品的这一创新,不仅给予了文创产品设计新的活力,也赋予了文创产品在数字时代背景下的新的价值。

Digital cultural and creative product design is a new way of dissemination and design based on traditional cultural and creative product resources,incorporating digital technology symbols.Such cultural and creative products are not only more contemporary,but also conducive to wider dissemination.Unlike traditional cultural and creative products,the design methods of digital cultural and creative products are more visually appealing,preservable,and comprehensive in terms of information transmission.The design of digital cultural and creative products can better reflect the commercial law of combining digital technology with art in the current digital technology era,and is the integration of digital technology and practical design applications.This innovation in cultural and creative products not only gives new vitality to the design of cultural and creative products,but also endows them with new value in the context of the digital age.