文化转译视域下绵竹年画的数字文创设计研究

Digital Cultural Creative Design of Mianzhu New Year Painting based on Cultural Translation

从文化转译理论出发,探索研究国家级非遗绵竹年画的数字文创设计新思路,旨在为其增强其知名度和文化影响力,从而传承优秀的非遗文化。通过剖析绵竹年画的传承现状、艺术特征及文化内涵,采用文化转译的方法,实现绵竹年画文化符号的有效分析与提取,结合数字化技术的优势,提出创新的设计理念和方法,完成年画数字文创的创新设计。通过文化转译的方法进行绵竹年画数字文创设计,不仅能够传承和弘扬非遗文化,还能为绵竹年画的发展注入新的活力,实现绵竹年画数字文创产业的繁荣发展。

Based on the theory of cultural translation,this paper explores the new idea of digital creative design for the national non-legacy bamboo new year pictures,aiming at enhancing their popularity and cultural influence,so as to inherit the outstanding legacy culture.By analyzing the inheritance,artistic features,and cultural connotation of Mianzhu New Year Painting,and adopting the method of cultural translation,this paper aims to effectively analyze and extract the cultural symbols of Mianzhu New Year Painting,and combine the advantages of digital technology,put forward innovative design ideas and methods,the completion of New Year Digital Creative Design.Through cultural translation,the digital design of Mianzhu New Year Painting can not only inherit and carry forward the intangible culture but also inject new vitality into the development of Mianzhu New Year Painting,to realize the prosperity and development of Mianzhus digital art industry.