绿色物流视角下企业的绩效评估——以JD物流为例

Enterprise Performance Evaluation from the Perspective of Green Logistics——Taking JD Logistics as an Example

文章描述了物流企业如何响应国家绿色发展战略,改变传统物流观念,探讨了物流在绿色化进程中形成的新型发展理念,分析了绿色物流在物流企业绩效中的作用。案例分析回顾了JD物流从起步至今在绿色物流领域的探索与实践历程,解析了JD物流在响应“双碳”目标下制定的绿色发展战略,分析了其在减碳行动、能源结构调整、供应链协同等方面的实践举措,具体展示了JD物流在绿色包装、清洁能源运输、智能调度等方面的先进技术应用。通过列举实例,具体分析了绿色物流对JD物流财务报表数据的直接或间接影响,讨论绿色物流如何助力JD物流提升品牌形象、增强客户忠诚度和员工认同感,并结合业界最佳实践和政策导向,对未来JD物流绿色化发展战略提出展望。

This paper describes how logistics enterprises respond to the national green development strategy and change the traditional logistics concept,discusses the new development concept formed by logictis in the process of greening,and analyzes the role of green logistics in the performance of logistics enterprises.This paper reviews JD Logistics'exploration and practice in the field of green logistics from the beginning to the present,analyzes JD Logistics'green development strategy formulated in response to"double carbon"goals,analyzes JD Logistics'practical measures in carbon reduction actions,energy structure adjustment,supply chain coordination and other aspects,and specifically demonstrated the advanced technological applications of JD Logistics in green packaging,clean energy transportation,intelligent scheduling.Examples are given to specifically analyze the direct or indirect impact of green logistics on JD Logistics'financial statement data,and to discuss how green Logistics can help JD Logistics enhance brand image,customer loyalty and employee identity.Combined with the industry best practice and policy orientation,the future green development strategy of JD Logistics is prospected.