再思平台:概念旅行与范畴拓展——兼论平台研究的新维度

Rethinking the Platform:Concept Traveling and Scope Expansion——Also,a Discussion on the New Dimension of Platform Research

Web2.0技术的发展,推动了平台概念的兴起,国外各大互联网公司纷纷以平台自居,将平台设计成一个开放的、平等的表达工具,刻意回避了平台的商业属性以及其与政治的关系,引发了西方学界对于平台公司的强烈批判。在国内,随着“三网融合”进程的开启,新闻媒体纷纷开始平台化建设的实践,并生发了一系列与平台相关的概念丛,在这些新概念中,既有对于平台概念旅行的解读,也有平台相关理论的发展,但大部分研究是在媒介融合的框架下进行的。近年来,随着大众传播范式向数字传播范式转型,平台研究的范畴扩大,虽然给平台研究带来了新的议题,但其多将平台约化为具体的研究对象。随着平台社会的到来,平台并不是一种纯客观的对象,而是成为一种全新的生活环境并影响着人们的生存方式。

The development of Web2.0 technology has led to the rise of the concept of platform,and foreign Internet companies have designed their platforms as open and equal tools for expressing ideas,deliberately avoiding the business attributes of platforms and their subtle relationship with political power,which has triggered a strong criticism from the western academic community.In China,with the launch of the integration process of the"three networks",news media have begun to construct platforms and have developed a series of concept clusters related to platforms.Among these new concepts,there are both misunderstandings of platform concept traveling and the development of platform related theories,but most research has fallen into the framework of media integration.In recent years,with the paradigm shift from mass communication to digital communication,the scope of platform research has also expanded.Although it has brought new issues to platform research,it has reduced platforms to specific research objects.With the advent of platform society,platforms are not purely objective objects,but have become our new living environment and affect our way of survival.