跨部门合作的对外出版实践及其启示——以德国、法国、意大利、西班牙为例

International Publishing Practices of Cross-Sectoral Cooperation and Its Implications:Taking Germany,France,Italy and Spain as Examples

自2003年我国提出实施出版“走出去”战略以来,我国对外出版在数量和质量上取得较大突破。在推动出版“走出去”的过程中,一方面应当深耕精品内容生产、创新传播和营销方式来提升出版核心竞争力;另一方面应关注其他出版强国开拓国际市场的过程,以此观照我国出版“走出去”实践。文章考察了德国、法国、意大利、西班牙对外出版整体状况,发现这些国家在推动对外出版的过程中,在机构设置、政策制定、项目支持、版权保护等方面都十分重视跨部门合作。通过对上述四国跨部门合作实践的考察和深入分析,为我国做好对外出版、推动出版业高质量发展提供了启示。

Since 2003,when the strategy of"going global"was proposed,China's international publishing has made great breakthroughs in terms of quantity and quality.In the process of promoting publishing industry"going global",on the one hand,we should plow into the production of high-quality content,innovative communication and marketing methods to enhance the core competitiveness of publishing;on the other hand,we should pay attention to the process of opening up the international market of other publishing powerhouses,so as to mirror and reflect on the practice of China's publishing industry"going global".This paper examines the overall overview of book publishing in Germany,France,Italy and Spain,and finds that they attach great importance to cross-sectoral cooperation in international publishing,which highlights the establishment of international publishing institutions,policy making for international publishing,project support for international publishing,copyright protection for international publishing,and etc..In view of this,an in-depth analysis of its practice of cross-sectoral cooperation in the setting up of governmental institutions and policy formulation will help provide insights for China's foreign publishing and promote the high-quality development of China's publishing industry.