数字时代艺术管理的变革、挑战与趋势

Changes,Challenges and Trends of Arts Management in the Digital Age

数字时代是指基于数字技术不断发展的以数字化、网络化和信息化为特征的时代。随着数字时代的到来,艺术管理领域正发生着重要的变革。这主要体现在从线性管理方式向网状结构赋能方式的变革,从机械管理阶段向创造管理阶段的变革,从艺术家独立创作模式向集体创作模式的变革,从分工艺术生产模式向协同互动艺术生产模式的变革。艺术管理在数字时代面临艺术管理理论和艺术管理实践的挑战,反映到艺术管理上无疑扩大了艺术管理的研究内容与范畴,需要我们从更多的维度和视角深入思考艺术管理中的一些重要概念和理论以及艺术生产、艺术产品和艺术传播等各个实践环节的问题。艺术管理发展的未来趋势是其与数字技术深度融合,表现为艺术管理基本内容加速变化,组织结构更加灵活,管理流程更加智能化,特别是大数据的运用将不断提高决策质量和运营效率。数字时代艺术管理需要我们重新审视和调整传统的艺术管理模式,以应对数字化、智能化带来的新变化,这不仅是艺术管理在数字技术上的变革,更是艺术管理理念和实践逻辑的深层次革新。

The digital age refers to the era of continuous development based on digital technology characterized by digitalization,networking and informationization.With the advent of the digital age,important changes are taking place in the field of arts management.This is mainly reflected in the change from the linear management mode to the enabling mode of the network structure,from the mechanical management stage to the creative management stage,from the independent creation mode of artists to the collective creation mode,and from the division of labor art production mode to the collaborative interactive art production mode.Art management is faced with challenges in art management theory and practice in the digital age,which undoubtedly expands the research content and scope of art management,and requires us to think deeply about some important concepts and art management and various practical links such as art production,art products and art communication from more dimensions and perspectives.The future trend of art management development is the deep integration with digital technology,which is manifested in the accelerated change of the basic content of art management,more flexible organizational structure,more intelligent management process,especially the application of big data will continue to improve the quality of decision-making and operational efficiency.Art management in the digital age requires us to re-examine and adjust the traditional art management mode to cope with the new changes brought by digitalization and intelligence,which is not only a change in digital technology,but also a deep innovation in art management philosophy and practical logic.