抖音短视频对城市形象的建构路径

Construction Path of Urban Image through Douyin Short Videos

抖音短视频作为一种新兴社交媒体形式对城市形象建构具有重要影响。对此,通过分析抖音短视频对城市形象建构的作用、困境及BEST元素,并结合相关城市实际,从视频内容质量提升、人才队伍建设、文化内涵挖掘、多维度传播方式、网络舆情管控等方面,为城市形象建构提供优化路径,以期为其他城市形象建构和宣传提供新思路和新方法。

Douyin short videos,as a new form of social media,have an important impact on the construction of city image.This study analyzes the role,challenges and the BEST elements of Douyin short videos in shaping urban images.By considering practical examples from various cities,it proposes optimization paths for urban image construction through enhancing video content quality,building talent teams,uncovering cultural connotations,employing multidimensional communication methods,and managing online public opinion.This study provides new ideas and methods for the construction of other city images.