安徽省文化与旅游融合水平评价研究

Research on the Evaluation of the Integration Level of Culture and Tourism in Anhui Province

文化与旅游融合水平的空间差异性及其形成原因,是指引不同区域文旅深度融合发展战略的重要依据之一。本研究以安徽省内地域为案例,运用质性网络文本分析,构建文化和旅游融合水平评价体系,对文旅融合水平施行测度,并探视其空间差异形成的可能原因。结果显示:(1)文旅融合水平评价体系自下而上由11个次范畴和产品、环境、体验3个主范畴构成,主次范畴之间关系密切;(2)安徽省文旅融合水平划分为高评价值、较高评价值、较低评价值和低评价值四类城市;(3)文化旅游资源基础、经济发展水平、区位条件、空间竞争等是影响文旅融合水平主要的因素。鉴于以上安徽省文旅融合水平及形成原因的空间差异,针对不同区域给出对策建议。

The spatial difference of the integration level of culture and tourism and its causes are one of the important basis for guiding the development strategy of the deep integration of culture and tourism in different regions.This study takes regions in Anhui Province as a case study,uses qualitative network text analysis to construct an evaluation system for the level of cultural and tourism integration,measures the level of cultural and tourism integration,and explores the possible causes of its spatial differences.The results show that:(1)The evaluation system of the integration level of culture and tourism is composed of 11sub-categories and three main categories of product,environment and experience from bottom to top,and the primary and secondary categories are closely related.(2)The level of cultural and tourism integration in Anhui Province is divided into four categories:high evaluation value,high evaluation value,low evaluation value and low evaluation value.(3)The basis of cultural tourism resources,the level of economic development,location conditions,and spatial competition are the main factors affecting the level of cultural tourism integration.In view of the spatial differences in the level and causes of the integration of culture and tourism in Anhui Province,countermeasures and suggestions are given for different regions.