黄梅戏艺术短视频平台传播的现状、困境与突围——基于“抖音”平台的分析

The Current Situation and Challenges of Huangmei Opera Art Short Video Platform Dissemination——Analysis Based on“Tiktok”Platform

互联网时代短视频成为媒介传播的主要形式,黄梅戏这一剧种藉“短视频”深入地进入受众的视野。传播媒介和传播方式的改变为该剧种带来广泛的传播机遇同时,也带来一定程度的消极影响。文章通过网络观察、实地调研以及数据统计,梳理黄梅戏在短视频平台的创作与传播的现状及存在的问题,并从人才培养、健全多维度研究体系等方面,尝试为黄梅戏在互联网平台传播的健康发展,提出有效地“突围”建议。

In the Internet age,short videos have become the mainstream mode for media communication.Huangmei Opera has also entered the wave of dissemination in the era of“short videos”.The changes in media and communication methods have brought opportunities for this genre,but also brought certain negative impacts.Through network observation,field research and data statistics,this paper attempts to clarify the current situation of Huangmei Opera's creation and communication on the short video platform,and puts forward relevant ideas on the future development of Huangmei Opera's communication on the Internet platform from the aspects of talent training,improving the multi-dimensional research system,etc.