“过滤气泡”现象下凝聚主流价值共识的困境与对策

The Difficulty in Consensus on Mainstream Values under the Phenomenon of“Filter Bubble”and Its Countermeasures

“过滤气泡”的生成以算法推荐技术为助推器,以媒体平台的资本博弈为旨归,以个体对信息内容的选择性接受为特质。“过滤气泡”现象虽然可以为主流价值共识的生成提供一个全新的信息场景,但是也会因信息窄化、认知固化、群体极化等问题诱发消解社会价值认同,加剧社会价值偏见,催生社会价值分化等风险,亟待通过优化算法推荐技术以增强主流价值内容引领力,规范平台运行规制以重构多样化信息食谱,提升公众媒介素养以打破主流价值传播壁垒等措施加以应对。

“Filter bubbles”,generated and boosted by recommendation algorithms for the purpose of capital games among various media platforms,are characterized by individuals’selective acceptance of information.Although“filter bubbles”may provide an entirely new information scenario for reaching a consensus on mainstream values,they will induce risks and challenges to social values,such as dissolving the identity,exacerbating the bias,and promoting differentiation,due to information narrowing,cognitive entrenchment,and group polarization.Therefore,there is an urgent need to deal with such problems by optimizing recommendation algorithms to enhance the leading power of mainstream values,regulating the operation of platforms to reconstruct diversified information recipes,and improving the media literacy of the public to eliminate the barriers to the dissemination of mainstream values.