湘西地区传统村落非物质文化遗产与旅游融合效应评价

Evaluation on the Integration Effect of Intangible Heritage andTourism in Traditional Villages in Western Hunan

综合运用产业融合、利益相关者等理论,从经济、文化、社会和生态4个方面构建了传统村落非物质文化遗产与旅游融合效应评价指标体系,并以湘西地区4个典型国家级传统村落(竹山村、石堰坪村、十八洞村和皇都村)为例进行了实证分析.结果表明,皇都村的经济、社会和生态效应很好,文化效应较好,各效应间的协调程度较高;竹山村的生态和社会效应很好,经济和文化效应较好;十八洞村的生态效应很好,经济、文化、社会效应较好;石堰坪村经济效应较差,文化效应一般,社会效应较好,生态效应很好,各效应间的协调性有待增强.为了实现湘西地区传统村落非物质文化遗产与旅游的深度优质融合,从政府、社区、村民、企业、游客5个利益相关者层面提出了对策.

Based on the theories of industry integration and stakeholders,this paper constructs an evaluation index system of the integration effect of intangible cultural heritage and tourism in traditional villages from four aspects of economy,culture,society and ecology,and makes an empirical analysis by taking four typical national-level traditional villages(Zhushan Village,Shiyanping Village,Shibadong Village and Huangdu Village)in western Hunan as examples.The results show that the economic,social and ecological effects of Huangdu Village are good,the cultural effects are good,and the coordination among the effects is high.The ecological and social effects of Zhushan village are good,and the economic and cultural effects are good.The ecological effect of Shibadong Village is very good,and the economic,cultural and social effect is good.The economic effect of Shiyanping village is low,the cultural effect is ordinary,the ecological and social effect is good,and the coordination among the effects needs to be enhanced.In order to further enhance the integration effect of intangible cultural heritage and tourism in traditional villages in western Hunan,and realize the deep and high-quality integration of the two,countermeasures are proposed from five stakeholder levels:government,community,villagers,enterprises and tourists.