价值重构视阈下的博物馆数字文创设计研究

Research on Museum Digital Creative Design from the Perspective of Value Reconstruction

在价值重构视阈下,研究博物馆数字文创的设计方法及设计实践。剖析数字文创设计中价值重构的必要性和关系要点,结合博物馆数字文创设计策略,立足参与化、资源化和情感化三个维度,厘清价值重构的基础、核心及表现,构建博物馆数字文创设计方法和设计流程,以殷墟博物馆APP数字文创设计实践项目验证方法的可行性和有效性。运用跨数字媒介助力数字文创产品,打破传统学科界限,提升用户交互体验,呈现深度融合的新质生产力。

This study examines the design methods and practices of museum digital cultural creation from the perspective of value reconstruction.It analyzes the necessity and key aspects of value reconstruction in digital cultural and creative design,integrating the strategies for museum digital creativity.By focusing on three dimensions—participation,resource utilization,and emotional engagement—the study clarifies the foundation,core,and manifestations of value reconstruction,establishing a comprehensive design methodology and process for museum digital cultural creation.The feasibility and effectiveness of the approach are validated through the digital creative design practice project of the Yinxu Museum APP.Cross-digital media is utilized to enhance digital cultural products,breaking traditional disciplinary boundaries,improving user interaction,and presenting a deeply integrated new productivity.