数字赋能公共体育服务精准化供给的表现、影响因素与优化路径

The Performance,Influencing Factors and Optimization Path of the Precision Supply of Digital Empowered Public Sports Services

为了探究我国在数字赋能背景下,更好地促进公共体育服务精准化供给,运用文献资料、实地调研等方法,了解数字赋能公共体育服务精准化供给的表现,并基于TOE框架,对其过程进行要素分析,最后结合案例得出优化路径。研究认为,当前存在供需不匹配、协同不足、监管不力等问题。分析影响因素有技术层面因素:数字基础设施、数字技术能力、数字平台构建;组织因素层面:多元主体协同机制、治理主体数字素养;环境因素层面:数字赋能的制度环境、用户的数字服务认知。因此,提出合理科学布局,确保精准安全的供给技术路径;多元主体协同联动,发展数字人才力量的组织路径;健全法制监管,提升用户数字素养的环境路径。

In order to explore how to better promote the precision supply of public sports services in China under the background of digital empowerment,this paper uses literature,field research and other methods to understand the performance of the precision supply of public sports services with digital empowerment,discusses the influencing factors of the process based on the TOE framework,and finally concludes the optimization path combined with cases.According to the study,there are problems such as mismatch between supply and demand,lack of coordination,and weak supervision.The influencing factors are technical factors:digital infrastructure,digital technology capability,digital platform construction;Organizational factors:multi-subject coordination mechanism,digital literacy of governance subjects;At the level of environmental factors:institutional environment of digital empowerment and users digital service cognition.Therefore,it is proposed that a reasonable scientific layout ensures accurate and safe supply technology path;The organization path of multi-subject collaboration and interaction to develop the strength of digital talents;Improve legal supervision and the environmental path of users digital literacy.