基于SNA的武夷山国家公园社区茶产业发展利益相关者研究

Research on stakeholders of tea industry development in Wuyishan National Park community based on SNA

国家公园社区产业发展涉及的利益相关者数量种类众多、关系错综复杂,减少利益冲突并促进不同利益主体的协同发展是国家公园建设的关键任务之一。基于武夷山国家公园社区茶产业发展的利益相关者合作现状,构建社会网络拓扑关系模型,对整体网络结构及个体网络特征展开分析。研究发现:在技术创新、产业融合延伸、品牌建设推广等转型发展事务中,网络的凝聚性和均衡性有待提高;地方政府作为核心主体具有显著的资源和信息控制力;茶农和微型茶企处于较为弱势的边缘地位;行业协会担任利益主体间的桥梁,发挥着纽带作用。以社会网络结构优化为导向,探索整合利益主体优势的发展策略,对推动国家公园社区产业可持续发展,实现多元价值共创具有参考价值。

To address the complex interplay of stakeholders in national park community industries,we focused on the Wuyishan Na-tional Park community′s tea industry.This paper constructed a social network topology model to dissect the network′s structure and indi-vidual stakeholder roles.In the analysis,this paper identified a need to enhance the cohesion and balance of networks,particularly in technical innovation,industrial integration and extension,brand building and promotion.This paper observed that local governments,with their significant control over resources and information,held central positions.Meanwhile,tea farmers and micro enterprises,lacking such control,were more peripheral and weaker.This paper also recognized the pivotal role of industry associations as bridges linking these stakeholders.Guided by our findings,this paper explored strategies to optimize the social network structure,aiming to integrate the strengths of each stakeholder.Our strategy emphasizes leveraging these advantages to drive the transformation and upgrading of commu-nity industries within national parks,promoting the co-creation of multiple values.This proactive approach,grounded in network opti-mization,is instrumental in mitigating interest conflicts and advancing harmonious development among diverse stakeholders.It offers a framework for national parks to enhance community industry dynamics,ensuring ecological protection aligns with economic growth and cultural enrichment.Our work provides a reference for similar initiatives,highlighting the importance of a collaborative and networked approach to community industry development in national parks.