“流量明星”:作为“景观”与“奇观”的后工业产品

“Clout-Stars”:Post Industrial Products as“Landscape”and“Spectacle”

“流量明星”作为互联网时代的新生事物,在社会文化中所扮演的“角色”是值得探讨的。它作为一种具有后工业“景观”与“奇观”特质的文化产品,打破了传统“明星制”理论的评判模式,本质上则是后工业语境下媒介互文性、流量资本、数据主义等要素共同作用的产物,可通过谱系考古、人格探究、表演阐释与叙事传播四个方面予以阐释。

As a new thing in the Internet era,the“role”of“Clout-Stars”in social culture is worth discussing.As a cultural product with the characteristics of post industrial“landscape”and“spectacle”,its appearance breaks the traditional evaluation mode of the“star system”theory.Essentially,it is a product of the combined effects of media intertextuality,flow capital,dataism and other elements in the post industrial context,which can be explained through four aspects:genealogy archaeology,personality exploration,performance interpretation and narrative communication.