图腾意蕴传承与标志的象征意义

The Inheritance of Totem Connotations and the Symbolic Meaning of Logos

标志由图腾演变而来,蕴含在图腾中的象征意义存续于标志的寓意当中。标志的象征性源自历史文化,也体现人们对世界的认知和情感。良好的标志设计蕴含深刻的象征意义,也是品牌形象的重要组成和企业软实力的集中体现。标志的象征性有助于消费者形成对品牌的认可和情感认同。

Modern logos have evolved from ancient totems,and the symbolic meanings contained within totems persist in the implied meanings of logos.The symbolic nature of a logo originates from the inheritance of historical culture and reflects the emotions with which people understand the world.A well-designed logo contains profound symbolic meanings and is an important component of brand imagery,as well as a concentrated expression of a company's soft power.The symbolism of a logo helps consumers establish a form of recognition and emotional identification with the brand.