冰雪产业数字化转型与冰雪体育消费双向促进路径研究

Research on the Digital Transformation of the Ice and Snow Industry and the Bidirectional Promotion Path of Ice and Snow Sports Consumption

随着数字经济的迅猛发展,冰雪产业的数字化转型已成为行业发展的关键一环。该文采用文献资料法与逻辑分析法,对冰雪产业数字化转型与冰雪体育消费之间的双向互促循环机制进行了深入剖析。为确保两者的协同发展,该文提出以下策略性路径:第一,加强冰雪产业数字化基础设施建设,构建系统化、精细化的冰雪体育消费数据体系。第二,推动互联网技术与冰雪产业的紧密融合,以高效、顺畅地推动冰雪体育消费流程的优化。第三,借助数字化技术的赋能作用,吸引并促进冰雪体育消费者的广泛参与,实现产业与消费的良性互动。

With the rapid development of digital economy,the digital transformation of ice and snow industry has become a key link in the development of the industry.By using the methods of literature review and logical analysis,this paper deeply analyzes the bidirectional mutual promotion cycle mechanism between the digital transformation of ice and snow industry and the consumption of ice and snow sports.In order to ensure the coordinated development of the two,this paper puts forward the following strategic paths:first,strengthen the digital infrastructure construction of the ice and snow industry,and build a systematic and refined ice and snow sports consumption data system;second,promote the close integration of Internet technology and ice and snow industry,so as to promote the optimization of ice and snow sports consumption process efficiently and smoothly;third,with the empowerment of digital technology,attract and promote the extensive participation of ice and snow sports consumption,and realize the benign interaction between industry and consumption.