高校冰雪体育在推广冰雪运动文化中的作用与策略

The Role and Strategyy of College Ice and Snow Sports in Promoting Ice and Snow Sportss Culture

2022北京冬季奥运会的成功举办,中国各个领域越来越关注冰雪运动,也有越来越多的人在支持力量的号召与感染下成为冰雪运动的爱好者。高校作为人才培养以及文化传播的主阵地,有责任且有义务进行冰雪运动文化的全面推广。然而高校在推广冰雪运动文化方面还存在一些不足,该文在了解冰雪运动文化内涵的基础上分析推广冰雪运动文化对高校发展的意义,并阐述了高校在推广冰雪运动文化的现状,最后结合高校在推广冰雪运动文化中所发挥的作用提出有效的实践策略,以供业内人士参考。

With the success of the 2022 Winter Olympic Games,China pays more and more attention to ice and snow sports in various fields,and more and more people are becoming fans of ice and snow sports under the call and infection of the supportingforce.As the main position of talent cultivationand cultural communication,colleges and universities have the responsibility and obligation to promote the ice and snow sports culture comprehensively.However,there are stil some deficiencies in the promotion of ice and snow sports culture in colleges and universities,the paper analyzes the significance of the promotion of ice and snow sports culture to the development of colleges and universities on the basis of understanding the connotation of ice and snow sports culture,and expounds the current situation of ice and snow sports culture,and finally puts forward the effective practical strategies for the industry to refer to in the light of the role played by colleges and universities in the promotion of ice and snow sports culture.