论球鞋交易平台消费者权益保护之困境与完善路径

The Dilemma and Improvement Path of Consumer Rights Protection of Sneaker Trading Platforms

球鞋交易平台是近年来时尚文化高度发展所产生的一系列用于球鞋及其他时尚单品交易并提供真假鉴定及球鞋保存服务的互联网平台,其产生使球鞋交易安全得到了一定程度的保障。然而由于球鞋交易平台出现时间较短,各项制度仍待完善,炒鞋资本的进入、假货横行等原因,球鞋交易平台消费者遭遇诈骗、恶意锁单等侵权问题屡见不鲜,且普遍存在售后维权困难的问题。应当强化对卖家资格的审核并规范格式条款,加强对球鞋交易的立法规制并拓宽司法救济渠道,加大监管力度并健全鉴定机制,使该新型交易模式在普及的同时更加适应当下消费者权利保障需求。

The sneaker trading platform is a series of internet platforms produced by the high development of fashion culture in recent years for sneaker and other fashion items trading and providing true and false identification and sneaker preservation services,which makes the sneaker trading security has been guaranteed to a certain extent.However,due to the relatively short existence of sneaker trading platforms and the need for further refinement of their systems,issues such as the influx of speculative capital and the prevalence of counterfeit goods have led to frequent incidents of consumer fraud and malicious order blocking.Additionally,there is a widespread challenge of difficulties in post-sale rights protection.It is imperative to strengthen the verification of seller qualifications,standardize terms and conditions,legislate and regulate sneaker trading,broaden judicial relief channels,enhance regulatory efforts,and improve authentication mechanisms.These measures aim to adapt this new trading model to the current needs of consumer rights protection while ensuring its widespread acceptance.