中国城市国际形象的媒体建构策略研究——以中外英文媒体中的福州报道为例

Research on media construction mechanism of international image of Chinese cities:taking news reporting about Fuzhou in English media of China and foreign countries

在国际传播战略背景下,地方城市形象的建构对呈现立体多元的国家形象至关重要。福州因其区位特色以及侨乡优势吸引海内外媒体关注。在议程设置理论的框架下,探讨中外媒体有关福州报道的差异及其在城市国际形象构建中的作用,得出改革开放后中外媒体有关福州的报道量增加,在报道内容上显示出了差异性:议题设置上,中国媒体强调其经济的本土化特征,外媒则侧重于其外贸的国际化属性;议题互动上,双方都有引导对方的议题,但是对于敏感议题中外媒体缺乏深度互动,这不利于中方在冲突议题上主动建构国家形象。该研究为网络议程设置理论在城市传播中的应用提供实证支持,并为非一线和网红城市的国际传播策略提供指导。

In the context of international communication strategy,the construction of local city images is crucial for presenting a three-dimensional and diverse national image.Fuzhou has attracted attention from domestic and foreign media due to its unique location and advantages as a hometown of overseas Chinese.This study explores the differences in reporting on Fuzhou between Chinese and foreign media within the framework of agenda setting theory,and its role in the construction of the city's international image.Research shows that after the reform and opening up,although the amount of coverage on Fuzhou by Chinese and foreign media has increased,there have been differences in the content of coverage.In terms of topic setting,Chinese media emphasize the localization characteristics of its economy,while foreign media focuses on the internationalization attributes of its foreign trade;in terms of topic interaction,both sides have guiding issues for each other,but the lack of in-depth interaction between Chinese and foreign media on sensitive issues is not conducive to China's active construction of national image on conflict issues.This study provides empirical support for the application of network agenda setting theory in urban communication and provides guidance for international communication strategies in non-mainstream cities.